Bornintoanoligarchfamily,youngGrigoryissocaughtupinhispamperedlifestylehethinksheisabovethelaw.Whenhegoestoofarwithhisescapadesandfacesajailsentence,hisfathertakesradicalmeasures.Withthehelpofhisold-timefriend,apsychologist,hecomesupwithaplantorehabilitatehisunrulyson.Theyfindanabandonedvillageandreconstructit,19thcenturystyle.Soonafterthat,Grigorygetsintoanarranged,make-believecaraccident,andgoesbackintime.Andso,asophisticatedpsychologicalexperimentbegins,whereaspoiledrichkidgetsreincarnatedasaserfwholivesinabarnonhismastersestate.AllthepeoplehemeetstherearehiredactorswhosejobistoimpactGrigoryspersonalityinsuchawayastoturnhislifearound.Therearehiddensurveillancecamerashiddenineverycorneroftheestate,andateamofpsychologistswatchesGrigoryseverymove.Hewillhavetolearnhowtocommunicateproperlywithpeople,toappreciatelifessimplepleasures,andtodohonestwork.Hewilldiscoverhistrueselfandfindtruelove.